August, 2008

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Video Links

Ever since Google bought YouTube in October 2006, video has become an important ingredient in SEO and Link Strategy.  There is no better links on the Internet today than a link from a video on websites such as YouTube, Google Video, Yahoo Video, etc.  Local Internet Marketing

Zip Code

Make sure your zip code is on all your web pages, because more and more people are using zip codes in their searches.  Local Internet Marketing

Customer Reviews

Ask your better customers to write a review of your store at AngiesList.com and Local.com.  You cannot recommend your own store and you cannot even list your store on Angie’s List, but if a customer writes a review, you are allowed to correct any inaccuracies.  Your customer will have toRead More …

Increase Links

Increase your links gradually.  An enormous number of links coming in too quickly will not look natural to the search engines.  Work on submitting to directories over time submitting to a few directories each week for two months is better than taking one day to submit to all of themRead More …

Online Maps

List your business on Google Maps and other Online Maps.  You can get a free listing at Maps.Google.com and CommunityWalk.com.  Yahoo Local Listing at listings.local.yahoo.com has a basic service for $9.95 that will list your store on their map, plus other local search services. Local Internet Marketing

Online Yellow Page

Make certain you are listed and have links to your website in Online Yellow Page Directories.  You want to sign-up for the free listings.  They’ll try to get you to spend money on an upgraded listing or some other search marketing options.  Don’t bother with that, but make sure theRead More …

Geographic Area in Titlle Bar

Add your city or geographic area in the Title Bar of your web pages.  Instead of titling your page about princess cut diamonds “Princess Cut Diamonds” title it “Princess Cut Diamonds – Smith Jewelers Denver”. The Page Title is the text that shows up on the very top of yourRead More …

Domain Name

If possible use your city name or geographic area in your domain name.  Many times the name of your store is already taken.  Including your city name in your domain will increase your chances of getting the domain name, PLUS it will help you in local searches.  For example ifRead More …

Local Media

E-Mail Press Releases to all Local Media with a link to your store’s website.  Newspapers, radio stations, and television stations all have website and they are looking for news to publish online.  Not only will local customers see and read about your store, all the search engines will see theRead More …