February, 2009

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The Power of Viral Video

In my October column, I wrote about using online video as an effective yet inexpensive method to market your store.  This past Christmas Season we saw one jewelry company who put this advertising media to great use. I’m sure by now most of you have seen the video “Beware ofRead More …

Website’s Statistics

Website statistics programs will tell you how many people found your website through search engines, which search engine they used, and what word or phrase they typed in the search box.  These are critical pieces of information.  People often search using some very unusual search terms that you might neverRead More …