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5 Tips to Boost Holiday Social Posts

Are you looking for ideas to improve your Social Media Marketing over the Christmas Holiday Season? These 5 Tips will help enhance your Social Media Marketing. 1. It’s Not Too Late! There is still time to start a social media campaign for the holidays. The majority of shoppers surveyed areRead More …

WARNING!

Don’t Trust Your Facebook Marketing to Non-Jewelers As I scroll through my Social Media newsfeeds, I see a disturbing trend developing on many Jewelry Store’s pages. Many national marketing companies are now targeting Jewelry Stores. In addition, many small local marketing companies are offering social media services to all typesRead More …

What Scares You?

OK, I admit it. Halloween is NOT my favorite holiday, and I don’t like Scary Movies. But do you know what Scares Me The Most? Most Jewelry Store’s Social Media Pages Suffers from CDD! What is CDD? I’m glad you asked! CDD is that scary disease known as Content  DeficitRead More …

7 Shopping Days Jewelry Stores Must Know About this Holiday Season

While other Holidays like Valentines and Mother’s Day are great for giving gifts of jewelry to loved ones, there is no better holiday to promote your jewelry, watches and other gift items than Christmas. Christmas Eve and Christmas Day remain by far the major Gift Giving holidays in the UnitedRead More …

4 Reasons Why Jewelers Fail On Facebook & What You Can Do About It!

A recent survey by Pew Research revealed four top reasons why people ‘Un-Like’ a Business Page on Facebook. When someone becomes a ‘Fan’ by ‘Liking’ your Facebook Page you are provided with a powerful opportunity to continually place your marketing message in front of them. When they Un-Like your pageRead More …

Do’s and Don’ts of Facebook Marketing

Last month we looked at the changes Facebook has made regarding Business Page and why Engagement Rates are diminishing. We started with a list of Don’ts, discussing methods that are no longer effective and things you should avoid doing on your Facebook page. This month we will continue our discussionRead More …

Do’s and Don’ts of Facebook Marketing

Is your Facebook Page receiving less activity? Have you noticed your posts are reaching fewer of your fans? If so, you are not alone. The reason this is happening is because Facebook implemented major changes to business pages. These changes were necessitated by Facebook’s massive growth. There are now 1.3Read More …

The 4 Biggest Mobile Marketing Mistakes

There are more Mobile Devices in the United States than there are people! Mobile has a 102.4% penetration in the US. In 2014, there will be more than 2 billion smartphones globally. Marketing on mobile devices is growing at an exponential rate and you don’t want to be left behind!Read More …

Pinteresting!

Pinterest is one of the fastest growing Social Media websites ever. It is currently one of the top 5 most active and popular Social Media platforms on the Internet with over 70 million current members and it continues to grow rapidly. 80% of Pinterest users are female and fashion isRead More …

Social Media Marketing

Social Media is one of the most powerful online tools for small businesses today. From a business perspective, there has never been a better way to reach millions of people and expose your company to those who would have otherwise never even heard of you. Combined, Social Media websites suchRead More …