Social Media

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Facebook Offers

The Absolute Best Method to Get Consumers OFF the Internet and INTO Your Store! Facebook is the undisputed leader in websites and mobile apps.  Although the Internet is comprised of over 1 billion websites the majority of time is spent on only a handful of them, and Facebook is theRead More …

The 3 Most Common Social Media Mistakes Jewelers Make, Part 2

Last month we began our look at the 3 Most Common Social Media Mistakes Jewelers Make with Mistake #1: Not Focusing Your Social Marketing on Business Objectives. This month we continue our discussion with the second biggest mistake jewelers make. Mistake #2: Trying To Market on Too Many Channels AsRead More …

Social Media Advice From Thomas Edison

When Thomas Edison was asked if his success could be attributed to his genius, he replied with his now famous quote “Genius is 1% Inspiration, 99% Perspiration.”  He went on to say that success takes “hard work, stick-to-it-iveness, and common sense.” It has been well over 100 years since EdisonRead More …

The 3 Most Common Social Media Mistakes Jewelers Make, Part 1

Are you making mistakes on your Social Media pages that are effecting the results you are receiving? Is your Social Media Marketing less effective than it could be because of these mistakes? Over the next three months we will take a look at the 3 Most Common Mistakes that JewelersRead More …

Facebook Contest

Facebook allows Businesses to hold Contests, Sweepstakes, and Quizzes on their Facebook Business Page.  Facebook calls these events “Promotions”.  Anytime Facebook makes reference to a Promotion in their Term of Service, Guidelines, or Rules and Regulations it is concerning a Contest, Sweepstake, or Quiz. Limited Marketing Opportunity While there isRead More …

Social Media Outperforms Search Engines!

Since nearly the inception of the Internet Organic Search Engines such as Google, Bing, and Yahoo have been the go to source for reaching consumers and driving traffic to your website. Just as recent as 2013 Search Engines provided 41% of overall visits to websites and Social Media was responsibleRead More …

Hyper-Targeting with Facebook Paid Ads

During the past eight months Facebook has been quietly re-designing its Ad Platform. While media attention has been focused on changes in privacy setting and changes in organic reach, the biggest change on Facebook for small businesses during the past year has been the transformation of Ad Manager. Because theseRead More …

Does Your Social Media Suffer from CDD?

CDD is that scary disease known as Content Deficit Disorder! It is where Social Media pages like your Facebook Page does not have consistent quality content posted to it daily. Content Deficit Disorder (CDD) is the Leading Cause of Social Media Marketing Failure! Not everyone is online and active onRead More …