Social Media Marketing

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Social Advertising Campaigns, part 6

With the explosion of Social Media over the last few years it has become more and more difficult to reach your target audience simply by posting to your page and trusting organic reach to do the work.  Today you must include at least some paid advertising to get your messageRead More …

Social Advertising Campaigns, part 5

Social Media Advertising has come a long way in a relatively short period of time. In just a few short years online advertising has become an essential part of any business’ marketing plan, and Social Networks are today the preferred online advertising media. Instead of waiting for consumers to getRead More …

Social Advertising Campaigns, Part 4

Social Media Advertising isn’t just a buzzword anymore. It’s a real, tangible driver of leads and sales, and companies are increasing their social ad spend across the board in response. Social Networks are filled with hundreds of millions of consumers. Why wouldn’t you want to take advantage? As we continueRead More …

Social Advertising Campaigns, part 3

The world's most popular social networking platforms certainly have changed over the years, and they will undoubtedly continue to change as time moves forward. Old social networks will die, and popular ones will be forced to evolve as fresh new ones appear with innovative technology. We have moved on fromRead More …

Social Advertising Campaigns, part 2

In today’s business world, Social Media Marketing is a strategy that no company can afford to ignore. As we discussed last month there are distinct advantages to incorporate Social Media Advertising Campaigns into your overall marketing plan.  However, with new Social Media platforms popping up every day, it is difficultRead More …

Social Advertising Campaigns, part 1

Unless you have been living under a rock the past few years, you know about the popularity of Social Media Websites and Mobile Apps.  More time is spent on mobile phones reading and posting to Social Media channels than playing games, or texting and making phone calls. Social Media isRead More …

Instagram Ads

Instagram Paid Ads are the Hottest New Marketing tool for promoting your jewelry store! In October, Instagram finally allowed all businesses to place Paid Ads into the Newsfeed of their users.  For the past two years, Instagram has only allowed a select few companies with massive marketing budgets to advertiseRead More …

The 3 Magical M’s of Marketing, part 3

This month we continue our look at the Three Magical M’s of Marketing.  For the past two months we examined the first two Key Elements that you must carefully consider to be successful with your marketing; ‘Use the Right Media’ and ‘Create the Right Message’. This month we will continueRead More …

The 3 Magical M’s of Marketing, part 2

Last month we began our look at the Three Magical M’s of Marketing.  We examined the first of the Three Key Elements that you must carefully consider to be successful with your marketing, ‘Use the Right Media’. This month we will continue our study with the 2nd M ‘Create theRead More …

The 3 Magical M’s of Marketing, part 1

In all marketing there are Three Key Elements that you must carefully consider to be successful.  And unfortunately the old saying “two out of three aren’t bad” does NOT hold true.  Miss just one of these and your advertising will not only be less successful than it could have been,Read More …