Social Media Marketing

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Facebook Offers

The Absolute Best Method to Get Consumers OFF the Internet and INTO Your Store! Facebook is the undisputed leader in websites and mobile apps.  Although the Internet is comprised of over 1 billion websites the majority of time is spent on only a handful of them, and Facebook is theRead More …

The 3 Most Common Social Media Mistakes Jewelers Make, Part 3

Last month we continued our look at the 3 Most Common Social Media Mistakes Jewelers Make with Mistake #2: Trying to Market on Too Many Channels. This month we conclude our discussion with the third biggest mistake jewelers make. Mistake #3: Trying to Market to Everyone If you attempt toRead More …

The 3 Most Common Social Media Mistakes Jewelers Make, Part 2

Last month we began our look at the 3 Most Common Social Media Mistakes Jewelers Make with Mistake #1: Not Focusing Your Social Marketing on Business Objectives. This month we continue our discussion with the second biggest mistake jewelers make. Mistake #2: Trying To Market on Too Many Channels AsRead More …

Social Media Advice From Thomas Edison

When Thomas Edison was asked if his success could be attributed to his genius, he replied with his now famous quote “Genius is 1% Inspiration, 99% Perspiration.”  He went on to say that success takes “hard work, stick-to-it-iveness, and common sense.” It has been well over 100 years since EdisonRead More …

The 3 Most Common Social Media Mistakes Jewelers Make, Part 1

Are you making mistakes on your Social Media pages that are effecting the results you are receiving? Is your Social Media Marketing less effective than it could be because of these mistakes? Over the next three months we will take a look at the 3 Most Common Mistakes that JewelersRead More …

5 Tips to Boost Holiday Social Posts

Are you looking for ideas to improve your Social Media Marketing over the Christmas Holiday Season? These 5 Tips will help enhance your Social Media Marketing. 1. It’s Not Too Late! There is still time to start a social media campaign for the holidays. The majority of shoppers surveyed areRead More …

WARNING!

Don’t Trust Your Facebook Marketing to Non-Jewelers As I scroll through my Social Media newsfeeds, I see a disturbing trend developing on many Jewelry Store’s pages. Many national marketing companies are now targeting Jewelry Stores. In addition, many small local marketing companies are offering social media services to all typesRead More …

What Scares You?

OK, I admit it. Halloween is NOT my favorite holiday, and I don’t like Scary Movies. But do you know what Scares Me The Most? Most Jewelry Store’s Social Media Pages Suffers from CDD! What is CDD? I’m glad you asked! CDD is that scary disease known as Content  DeficitRead More …

7 Shopping Days Jewelry Stores Must Know About this Holiday Season

While other Holidays like Valentines and Mother’s Day are great for giving gifts of jewelry to loved ones, there is no better holiday to promote your jewelry, watches and other gift items than Christmas. Christmas Eve and Christmas Day remain by far the major Gift Giving holidays in the UnitedRead More …

4 Reasons Why Jewelers Fail On Facebook & What You Can Do About It!

A recent survey by Pew Research revealed four top reasons why people ‘Un-Like’ a Business Page on Facebook. When someone becomes a ‘Fan’ by ‘Liking’ your Facebook Page you are provided with a powerful opportunity to continually place your marketing message in front of them. When they Un-Like your pageRead More …